5 tips for preventing in-app shopping cart abandonment

The eCommerce industry has made a gradual transition towards mobile in recent years and now more than a third of all online purchases are made through mobile devices. However, the number of purchases that weren’t completed vastly outweighs this figure. In fact, mobile retailers only receive one completed purchase out of every 10. We’ve put together some tips for your app business to ensure that you are maximising conversion.

Create a sense of security

Studies have shown that one of the biggest concerns that online consumers have, particularly when it comes to older demographics, is the fear of handing over their personal details. It’s vital that during the checkout process, you are creating a sense of security and ensuring the customer that their personal data is being protected. This could include the addition of informational pop-ups or text boxes that outline the security protocols of your app.

Provide incentive

Mobile shoppers enjoy browsing product ranges and partaking in virtual window shopping, however, they often need a little extra incentive to convince them into finishing the purchase. This is where things like introductory offers and special price reductions can help to increase conversion rates and turn more leads into sales.

Create a sense of urgency

Following on from the concept of check out incentives, it’s also a good idea to create a sense of urgency and exclusivity in order to convince more users to follow through with their purchase. This can be done through the use of language in addition to time-sensitive offers. Use words like ‘now’, ‘quick’ and ‘exclusive’ during the check out stage to let customers know they will miss out if they wait too long.

Streamline the process

One of the biggest turn-offs for mobile shoppers is lengthy forms at the checkout page. If your customers are required to spend excessive amounts of time filling out information boxes, they are much less likely to complete the purchase. Mobile apps are expected to be quick and responsive so always strive to cut any unnecessary steps out of the buying process.

Give in-depth product info

There is always an element of risk that comes with buying products online and consumers can never be 100% about what they are purchasing. This is why it’s so important to provide in-depth information about your products or services. Include images, sizes and any other information that will create more trust and a clearer picture in the buyer's mind.