5 features that every business app should have

Every day, more businesses are making the transition to mobile in order to expand brand awareness in an increasingly mobile global market. Whether you’re operating within the financial sector or the fashion industry, a mobile presence is essential for improving conversion. It also provides consumers with another platform to reach you on. Here are some of the important features to include in your business app.

Feedback tab

It’s important to offer users a way to interact with you and provide essential feedback, not only so they can express their opinion but also to help you improve your services. There are many issues that can arise with mobile apps, especially during the early stages after release but it is much easier for you to stay on top of them by listening to user feedback. It will also show your customers that you value their opinion.

Usability

The idea of usability goes way beyond simply having an app that works. Businesses and developers are now putting much more focus on the user experience and how the design of an app can affect retention, conversion and session times. When creating an app for your business, it’s important that the design is centred on usability. Make it easy for users to access key information.

Customisable settings

Research has shown that apps which allow users to customise their experience tend to get longer session times and convert more consumers. Creating an experience that is tailored differently to the needs of individual users is an effective way of enticing more users to engage with your business through your mobile app. Customisability can include aesthetic alterations like changing the colour of the app background or content filters that show more relevant information or products.

Direct contact

Mobile apps have helped to streamline the buyer journey and allowed consumers to browse content and purchase items much more easily. However, there are still times when customers would prefer to have a conversation directly with a representative. This is where a contact feature is necessary. Whether you build in-app text chat service or simply provide a phone number, it’s important to provide customers with a way of getting in touch.

Social media link

Mobile apps and social media are both integral parts of a successful digital marketing strategy and can be used effectively in conjunction with each other to simultaneously improve brand awareness while increasing app downloads. Provide app users with a link to your social media accounts and a way of sharing their experience via their own accounts.