Why are mobile apps an increasingly popular trend for businesses in 2023?

Mobile commerce revenue reached $430 billion in 2022, and Statista analysts predict that number will grow to $614 billion by 2026. The widespread adoption of smartphones and tablets has made it essential for businesses to utilise an omnichannel strategy for their customers. Customers have come to expect that they can shop from their mobile devices. With many of us carrying our phones around at all times, we're used to buying things while on the go.

First, let us examine how a mobile app can benefit a business and the advantages this technology can provide.

The future of business?

Mobile commerce allows people to purchase products and services with their phones anytime. As a result, mobile shopping apps have been growing at 54% annually, faster than any other app category.

Forbes reports that 85% of online shoppers prefer to use native eCommerce apps rather than websites. This means that mobile app development is more important than ever for the success of a business.

What is a mobile commerce app?

A mobile commerce app (also known as an m-Commerce application or a mobile shopping app) is software that allows users to shop for products and make purchases from an online store.

There are a few standard features for all mobile commerce apps as below:

·        Search and browse: Mobile commerce apps help people find products more quickly than they would use any other type of electronic device.

·        Product information: Successful product pages contain all the necessary information (descriptions, images, videos) to convince customers to purchase.

·        Shopping carts: This feature allows customers to add products and change quantities.

·        Track order status: Customers who want to know when their orders will arrive can use order tracking.

·        Customer support: Customer support is essential for online and mobile shopping.

·        Reward program: Rewards consumers by providing gifts, coupons and other incentives to encourage repeat business.

·        Push notifications: The push notifications feature allows businesses to send messages about new or restocked products, remind customers about items in their shopping carts and more.

·        Multiple payment options: By offering customers various payment options, e-commerce sites create a quick and easy checkout process.

How can mobile apps help grow sales?

Mobile apps have a higher conversion rate than other marketing channels. Here are five ways that mobile commerce apps directly benefit a business:

Improve shopping experience

Frequent shopping is normal among today's customers, who demand business flexibility. Mobile applications can provide customers with a virtual representation of a product.

Collect customer data

Collecting customer data can be like gold mining for a business. Mobile apps allow a company to gather that information more efficiently. It can collect information about customers’ behaviour when using an app and integrate it with other platforms to reach new audiences and get customer feedback.

Support marketing

By identifying patterns in how customers use an app, a business can determine the most appropriate marketing strategies and give each customer a unique experience.

For small businesses with limited budgets, advertising on a mobile app can be less expensive than traditional advertising (such as TV or radio) and offer them more exposure. In addition, because app promotions can be targeted to specific segments of the market, demand for them tends to grow rapidly and exponentially. In addition, app promotions can be targeted to specific segments of the market

Enhance loyalty program

A mobile app can transform the loyalty program experience for customers. Instead of using a card to collect rewards, they'll use their phones to earn points and redeem them later when shopping.

The mobile app transforms the retail experience by allowing businesses to anticipate and exceed customers' expectations. This leads to increased loyalty which saves money and increases profits.

Enable an omnichannel direction



A mobile app can improve the customer experience by enabling seamless shopping across devices. An omnichannel strategy lets customers access products and services from anywhere at any time. A mobile app can help a business drive sales by enabling shoppers to buy from their phones.

Brand awareness

Mobile apps are an excellent tool for increasing brand visibility and familiarity. Putting a business logo, design style, layout and more on the app can create an advertisement that follows people wherever they go. Exposing customers to products and services through a mobile app is essential and will make them more likely to use it in the future.

Are you looking for a mobile app business opportunity?

With more people turning to mobile apps to interact with brands, companies must become future-proof. Mobile apps have become vital for a business's digital presence, helping to boost sales, improve brand identity and provide an excellent customer experience.

The Eazi-Apps platform helps entrepreneurs design, build, and manage apps for local companies. Eazi-Apps provide entrepreneurs with the tools to start a business and build powerful mobile apps without technical experience. Please do not hesitate to contact us today.