The benefits of business networking for an entrepreneur

Dean White • 5 September 2022

Business networking is about establishing a positive relationship with other professionals or potential customers. It plays a critical role in the growth of a business. 

A man in a suit is touching a screen with his finger.

What are the challenges of business networking for an entrepreneur?


Communication with other professionals in an industry can lead to a wide range of business networking benefits for an entrepreneur.


Many entrepreneurs see the potential that networking can bring to their future growth; although some may find it difficult to begin networking. If they lack the confidence and motivation to seek out a business network it could be detrimental to their future success.

 

There are a number of issues as to why an entrepreneur may struggle with business networking, such as:


  • New entrepreneurs likely won’t have a history of contacts that they can network with.
  • They may face discouragement from others when attempting to network.
  • Due to time constraints and work commitments it can be hard to meet others to network with.


What are the benefits of business networking?


Building an online business for an entrepreneur can be tough. Business networking can help build relationships with other business owners who may be in need of their services. Networking can prove useful in helping an entrepreneur operate on a day-to-day basis by helping to boost business image, increase sales, or even create new branches to their business.


According to Apollotechnical.com ‘80% of professionals find networking essential to their career success, almost 100% believe that face-to-face meetings build stronger long-term relationships, and 41% want to network more often.’


Entrepreneurs can benefit from networking in a number of ways. These benefits include:


Relationships


It gives an entrepreneur the chance to meet key people across many industries and connect with other businesses. 

 

Opportunities


In the pursuit of new business ventures, networking can lead to the identification of new business opportunities and the establishment of new partnerships.

 

Social skills


Networking regularly can help an entrepreneur develop social skills, which will benefit future interactions with clients.

 

Business profile


The purpose of networking is to raise the profile of a business by establishing more contacts and by contributing to business networks regularly.

 

New customers


An entrepreneur may discover new customers by networking, either by asking other network members for recommendations or by networking with them.

 

The solution for entrepreneurs looking to network?


The Eazi-Business Marketing Hub can help an entrepreneur looking to use business networking, by providing:


Elevator pitches


If an entrepreneur is ready to attend their first business networking event, they can download the highly effective 2 minute pitch. This powerful introduction will enable someone to highlight the problems businesses are facing and the benefits of the Eazi-Business technology solutions.


Presentations


An entrepreneur can Access a 10 minute presentation that can be delivered at a networking event. This is the perfect opportunity to illustrate how the service a business provides can help a customer or client.


Follow-up strategies


Follow up with prospects after a meeting with emails, brochures and messages on social media. Download the Eazi-Business comprehensive content pack and start turning connections into customers with just a few clicks.


With the help of the Eazi-Business Marketing Hub, entrepreneurs will be able to increase sales with professionally created marketing collateral.


The Eazi-Business Marketing Hub covers 5 recommended routes to market that an entrepreneur should be utilising when growing their business, and is an invaluable resource in bringing structure to anyone’s sales approach.

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