SEO Efforts Must Continue During Lockdown

Rebecca Appleton • 24 March 2020

SEO (organic search) is one of the many channels that you need to maintain

A laptop with sticky notes on it is sitting on a wooden table.

Given that many businesses will be working at a reduced capacity in light of the recent country wide lockdown in several countries around the world, there has probably never been a better time to take a close look at your brand and your marketing. Even if your businesses has had to or decided to completely close its doors, there is no reason work on progressing your brand digitally can’t continue.

SEO (organic search) is one of the many channels that you need to maintain activity and resource for all year in order to continue to compete for business and generate traffic. Search engines are not going to take a few weeks or months off due to the coronavirus and neither should your SEO resources. For many businesses, now will be an ideal time to increase efforts in anticipation of re-opening.

Keep growing your site and ensuring that your keyword strategy is up to date. Here’s some tips from us on areas to focus on:

Keyword Strategy

Keyword selection and strategy is something as a business you should be revisiting on a regular basis. As your business grows or changes, so will your areas of focus, your best sellers and your money makers. Likewise search trends change and search terms vary in popularity. Keep your keyword selection fresh and ensure you have highlighted priority keywords and terms which will take the main focus of your strategy.

Blog Furiously

We have spent enough time reinforcing the modern-day value of blogs for online businesses, but this significance couldn’t be anymore prominent than it is right now while millions of consumers are on lockdown. People have more time and will be driven online for entertainment more than ever over the coming weeks, meaning that your online content is going to have more potential eyeballs and impact than ever. That reason alone is enough reason to get regular new unique content added to your site.

On top of this though, it’s also important to remember the superior role blogs play in SEO power generation and how important it is for search engines to see your site continuously growing with new keyword relevant content.

User Generated Content

As we’ve just mentioned, the digital audience of the world will be online with more time to kill then ever before due to being restricted on movement, travel and real world entertainment. Not only will this mean more potential time and eyeballs on your content but more opportunities for consumer audience interaction. Try to generate content which provokes a reaction from your audience, you may find they are more likely than ever to respond.

Inspire people to comment on your content and give them a platform to do so if it doesn’t exist already. You may also want to take this time to ask your existing customers to write reviews for your products and services.

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