Increase Conversions Rates on Ecommerce by Giving Your Customers All the Information They Need

Often when you read about improving conversion rates for your ecommerce website, it’s some kind of deep dive into A/B testing or an intricate look at your site map and menu system. But actually, some of the biggest improvements you can make to your store to ensure your customers are more likely to buy during their visit to your site are as simple as providing them with the information they need to make an informed purchase.Here are two of the commonly overlooked or under maintained areas of your ecommerce site you can improve to nudge up your conversion rates:

Detailed and Up to Date Sizing Charts This is a biggie if you’re involved in fashion and apparel. The one thing customers shy away from when it comes to buying any kind of clothing from a new brand, is buying without knowing if it will fit when it arrives. You absolute must have detailed and updated sizing charts and you MUST have them easily discovered direct from the product pages.These should be as detailed as possible, don’t leave anything to guess work and try to incorporate various sizing types e.g. Showing both CM and IN for chest and neck sizing as well as perhaps even the female fashion size. On top of this don’t be afraid to add human suggestions. Tell the customer if they want a loose fit they’ll need to go a size up for example. You’ll also want to reference which products on your site relate to each sizing chart because it’s more than likely that if you have a variety of garments on offer, the sizing may not be the same across the entire range. Clear Delivery Info and Returns Policy This should be a given, but you’d be surprised how many ecommerce brands get this wrong. Online buyers don’t like leaving things to chance. Make your delivery options clear before the checkout, dedicate a page to this and make it clear. The same should be said of your returns policy. By the way, not having a returns policy isn’t a policy. It’s a requirement and you need to make it known.Tell your customers clearly how many days each delivery option is going to take to arrive with them and if there is a cut off time for this e.g. Orders for next day delivery must be made before 3pm. Don’t leave them second guessing when they could be buying instead.