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Important SEO Focus Points for Q4 2019
Ilya Nasedkin • 4 October 2019
Organic search and the factors which most greatly influence rankings are an ever changing, ever evolving enigma. It can be hard to keep up with what’s new so we have rounded up some current trends that you should be aware of and factoring in to your SEO strategy for the remainder of the year.
Mobile First Indexing As of late 2018, Google switched to a mobile first indexing and ranking criteria. If you have two different sites for mobile and desktop devices, then your desktop site will still rank of course but overall, it’s your mobile site that will determine search visibility. When it comes to your overall rankings, this in essence means your mobile site is much more important. So, for those of you that have been procrastinating when it comes to ensuring you have a mobile friendly website, if you didn’t already have enough reasons to step up and get the changes made, you certainly do now! Page Load Speed Page load speed is nothing new to experienced SEO professionals. Today though, emphasis on this UX factor is higher than ever before. Fast page loading means a better experience for the user and these are the sites that engines like Google want to reward and will put increasingly higher significance on.What you now also have to consider in-line with our first trend is mobile page loading speed. On mobile where connection speeds are often slightly slower, page loading time and page load efficiency is even more important! Make sure you are putting increased time and attention in to ensuring your mobile sites are loading as fast as possible. Ditch unnecessary bells, whistles and high res images for a faster time if you want to stay afloat in the rankings within a competitive keyword group. Amazon SEO Strategies Amazon is reaching the point now where it is considered that if a user has a retail need in mind, Amazon search is actually their first point of call 51% of the time. Let that sink in for a moment.This makes Amazon one of the most valuable search engines on the web. Though of course amazon search despite being a universal search system just like Google, only indexes pages within its own store. So ask yourself this, if you’re a retailer and you sell online and you now know that Amazon commands 51% of search journeys with retail or shopping intention, why oh why do you not have your products on Amazon?!
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