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Creating your 2019 SEO action plan
Ilya Nasedkin • 16 November 2018
Whether you’re in the middle of getting a website designed for your small business or have a site that has just launched, you can never ease off search engine optimisation activity. With 2019 just around the corner, we’ve created and SEO action plan to set you off on the right foot in the new year.
1.
Work on brand mentions
This may be a new addition to your website marketing or SEO
activity but, you should add brand mention building to your optimisation action
plan for next year. Google has stated that it uses brand mentions to help it
determine how authoritative your
business is in your niche. The more of an authority you can become, the
better your chances of rankings.Working on brand mentions is something you’ll need to set
time aside for all year so make it an intrinsic part of your plan. Not all
brand mentions need to come with a back link (though of course it’s good for
your SEO if they do) the important thing is that you get your brand name
mentioned as much as is possible. Focus of course on natural brand building and
keep in mind that the sentiment and the context of the mention matters too (so
a good customer review for example is a positive). 2.
Focus on page speed
Page Speed is a known SEO ranking factor but with Google
recently upgrading its Page Speed tool to offer lots more data, you can be sure
that it will be a recurring theme in 2019. The more you can speed up your page
loading times then better so you’ll need to consistently check in with this
task and make it a pro-active part of your 2010 SEO action plan. 3.
Authorative Link Building
One of the key things to focus time and resources on from an
SEO perspective is link building. While white hat link building isn’t easy and
the results are very rarely swift, making it a regular activity is the only way
to see progress. Try reverse engineering your competitors’ link profiles to
identify possible opportunities for your own site and focus on good quality
links rather than volume of links. 4.
Review building
Reviews are a very important local SEO ranking signal so, if
you have a physical shop or location, review building should be a big part of
your new year action plan. There are lots of ways to build a positive review
profile so make a list of all of the ways you can request reviews from
customers. Be sure to check the guidelines of all of the review sites you have
a presence on first, as some don’t allow direct requests. Almost all rule
against incentivised reviews too.
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