4 tips for improving your company blog

Research has shown that SMEs and company websites can increase traffic by up to 55% by creating a blog. This can create a lot more opportunity for increased conversion figures and also helps to establish brand authority. Blogs have become an essential part of SEO in recent years and have been proven to attract more consumers through the use of keywords. Here are some top tips to help make your blog more effective.

Think about the buyer journey When it comes to increasing web traffic through your company blog, it’s essential that you develop accurate buyer profiles in order to figure out the type of content you should be producing for your blog. The aim of any good company blog should be to attract your target demographic by creating relevant and informative content that answers their queries. Put yourself in the shoes of your average customer and think about what type of questions they would have regarding your specific industry. Use social media It’s important to use all of the tools at your disposal when it comes to inbound marketing and social media can be a very effective way of increasing awareness of your blog. When curating new blog content, it’s always a good idea to create some social media posts to go alongside it and make your followers aware. Think about which social media platforms you have the strongest presence on and which one is most relevant to the content you are promoting. Use keywords wisely Due to the regular updates of Google’s algorithms, the search engine is now a lot more proficient at ranking web pages which means you can no longer spam your website full of backlinks in order to increase your search result prospects. Using carefully-placed and relevant keywords is how you can increase your search engine rankings but you must also try to be specific with your keywords and try not to let it affect the quality of the content. Use calls to action Although you want to ensure quality and relevance are the main aims of your blog, the effective use of calls to action can help increase traffic to your sales pages and encourage readers to take the next step on their buyer journey. Just like the content and keywords within the blog, the calls to action should always be relevant and offer a solution to the query that led visitors to your blog post.