4 best practices to improve your website’s sales funnel 

If you’re finding that your website is getting plenty of traffic but that it’s not converting to sales, it’s time to reassess your sales funnel to pinpoint where the issue lies. Armed with more information, you’ll be able to better reflect your customers and get more of them to the order point.Here are four best practices you should be implementing to get the most out of your website.

1. Ensure you capture movement To fully understand how your sales funnel is performing, you need to capture how your leads are moving through it. It’s essential that you put a system in place for recording this, allowing you to use it at a later date. When you’re looking for areas that can be improved, this will prove useful for identifying the sections that you’ll want to focus on to have the most significant impact. 2. Track conversions We’re sure you know how many people are making a purchase in relation to the number that is visiting your site. But do you know exactly where those that convert come from? How they travel through your sales funnel? Or how long they take? Tracking conversion data give you a chance to get inside the head of your average customer. You may find they’re regularly skipping out a step or a large portion are spending a lot of time when it comes to registering, helping you to hone in on those that are more likely to convert. 3. Assess your marketing activity When we see a sales funnel depicted it usually looks simple; with customers moving in a linear way, with each section getting smaller. But this isn’t the way it works. You’ll have multiple entry points at different stages, and your marketing activity plays a big role in this. Breaking down your sales funnel data means you can better see where your strengths and weakness are, allowing you to direct your budget to those areas that perform best. 4. Make your sales funnel clear Do you have a clear idea of what your sales funnel is? Taking the time to write it down and map out a blueprint can have a big effect. It allows you to get into the user experience and better signpost the way for your website’s customers. With a clearer vision of how you want your users to move through your website, you’ll be able to optimise content for this purpose.