How to convert social media fans into customers

Rebecca Appleton • 10 March 2021

Or at least hot leads

Whether as an entrepreneur looking to grow your own sales pipeline, or to be able to advise clients who have come to you for app design, SEO or website design, it pays to know how to convert social media followers into customers or at least, sales prospects.

Social media is often disregarded as a source of solid leads or new customers, because attention is most often placed on vanity metrics such as the number of followers gained or the amount of likes or shared racked up. While these all point to having a growing or engaged community, having a solid strategy in place to transition those likes into leads is essential in 2021. You can bet if you aren’t doing this, your competitors are.

1. Encourage social media followers to connect with your brand directly with an email subscription

The first step to turning likes into leads is to have a direct means of communication with followers so you can target marketing efforts. The natural way to initiate this is to regularly offer encouragement and incentive for your social audience to subscribe to your mailing list on site for discounts, exclusive offers and news.

2. Offer a free telephone consultation

Depending on the nature of your business, it may be appropriate to invite social media users to claim a free telephone or video consultation with you. This could work for any number of industries with a little creativity. For something like web design or app design, it’s a no brainer. The same goes for SEO services, where you can easily offer a free 30-minute consultation to review a site’s performance. Coaches also employ this technique to encourage dialogue and begin in-person communication with potential clients.

3. Plug a free demo

If you have a software solution or similar which you’re trying to sell, you could also offer your social media audiences a free demo. This is an accompanied walk through of your product or service and is a great way to pull prospects from the awareness to consideration stage of your funnel. Again, this can be applied to lots of different industries and business types with a little creativity, from kitchen designers to app builders.

4. Have a follow-up and measurement plan in place

The secret of any successful marketing action is to have a measurement plan in place. Once your social media audience has taken the step of connecting with you directly via email, phone or in-person visit, you need to ensure you have a follow-up system in place and tools which measure the impact of your actions. This gives you the data you need to understand if you’re doing enough to convert your likes to leads or, if additional tactics and experiments are needed.

< Older Post

Newer Post >

Back to Blog

Share this post:

10 Common Mistakes to Avoid When Starting Your Own Business

by Eazi Business • 21 September 2021

Starting a new business is not easy. There are a lot of things to consider and decisions to make. It’s also important to avoid investing your hard earned money in a business that does not give you a great return. Small mistakes in the early stages can manifest themselves into bigger problems further down the road.

Eazi-Apps Wins Silver Stevie® Award for International Business of the Year

by Rebecca Appleton • 16 August 2019

We are incredibly proud to announce that Eazi-Apps have been named a Silver Stevie® award winner for International Company of the Year 2019. It is an honour and a delight to accept this award from the 16th Annual International Business Awards® which will be celebrated in Vienna later this year.

Eazi-Apps Partner Network Survey

by Zakir Daud • 4 July 2019

We asked you to rate us in several other areas from 1 to 10 (10 being excellent). Some of the highlights include: The professionalism of our people: 9.4/10. Our level of knowledge: 9.3/10. The approachability of our staff: 9.5/10.

A man is sitting at a desk in front of a laptop computer.

Business-in-a-Box – Everything You Need

by Eazi Business • 31 December 2018

Starting a new business can be time-consuming and difficult. The first challenge is to find or build a great product or service that your customers need. You will also need to create a brand, develop marketing collateral, design a website, find customers, and develop a range of new skills. You will most likely have to hire a team of experts to help you get started.

A man and a woman are looking at a computer screen

Build Powerful Mobile Apps with Zero Coding Skills

by Zakir Daud • 31 December 2018

One of the most frequent questions we hear is “How can I build mobile apps without any coding skills?” Most people think developing software is extremely difficult and requires extensive training.

Recent Posts

From One-Time Projects to Lifetime Clients: Secrets of a Successful Digital Service Provider

by Eazi Business • 18 February 2025

For digital service providers, the difference between success and stagnation lies in creating long-term value for clients. Moving beyond one-time projects and building lifetime client relationships can transform your business into a reliable, recurring revenue model. Entrepreneurs who master this approach can achieve sustainable growth while helping their clients succeed in an ever-changing digital landscape.

Introducing the New Eazi-Apps CMS: A Game-Changer for App Development

by Eazi Business • 17 February 2025

In today’s fast-paced digital world, businesses need powerful tools to create, manage, and optimise mobile applications efficiently. That’s why we’re excited to introduce the new Eazi-Apps CMS —a next-generation platform designed to streamline app development like never before. Built-in collaboration with a leading technology partner, this enhanced system offers cutting-edge features, improved usability, and exclusive benefits for our partners.

Why 2025 is the Perfect Year to Start a Digital Services Business

by Eazi Business • 11 February 2025

The digital landscape continues to evolve, creating unprecedented opportunities for entrepreneurs. In 2025, the demand for digital services like website development, mobile apps, and SEO is higher than ever. If you’ve been considering launching your own digital services business, there’s no better time to start than now.