Tips for marketing your app with YouTube

YouTube has rapidly grown to become one of the largest media sharing platforms in the world. More than 1.3 billion people currently use YouTube, with around 5 billion videos being watched every day. With such a huge audience and an active community that uploads over 300 hours of footage to the site every minute, the media sharing site has become an essential marketing platform for millions of businesses. Here are some great tips on how to make the most of YouTube to promote your app.

Do your research

YouTube is a huge platform, with millions of brands and businesses looking to promote their content, many of which have been very successful. These are the examples you need to seek out when looking to develop your own presence on YouTube. There’s nothing wrong with adopting similar concepts and strategies from existing channels. It’s important to be original but finding inspiration and quality examples can help get you started.

Use keywords

YouTube is built around algorithms that pick out certain keywords and suggest content to viewers based on their search perimeters. Including the right keywords in your title and video-description is essential. It will increase the chances of your content being flagged up on both YouTube searches and Google searches.

Create engaging content

It may seem like an obvious piece of advice but ensuring that you are producing engaging videos is essential if you hope to increase your viewership and promote your app effectively.  Depending on the industry you are operating in, your content will vary but ensure that the video is shot and edited to a high standard and try to create a hook so viewers will share it.

Use a good thumbnail

Before you can impress viewers and potential users of your app with your quality content, you must entice them into actually clicking on your video link. Having an eye-catching thumbnail is a key part of getting more views and driving more traffic towards your content. Choose an image that is captivating and raises questions so viewers will be curious to watch the video.

Add calls to action

As you’re trying to promote your app, you need to make sure that you are driving traffic towards your brand with effective calls to action. Include suggestions within the video for users to subscribe to your channel and share the video but also add useful links to your website or the location of your app on whichever market it’s available on.