Sales Tips That Always Work

The long term prosperity of any new, existing or future business depends on the amount of sales that the entity can generate. Sales help a business create revenue which can be used to keep the business operational as well as plan for the future. With sales playing such a crucial role in the continuing success of a business, every business owner should put measures in place to boost sales numbers. With that being said, the focus of today’s blog is to highlight sales tips that will work for you and make your sales pitch stand out from the crowd.

One of the biggest misconceptions around achieving sales success centres on prospecting only during prime time business hours. However, often trying to connect with business owners during peak hours is challenging as they have limited time to talk. One tip that pays dividends is calling early morning or just before the close of business as owners or key decision makers usually have more time to talk. Also, getting into the habit of leaving voice messages once businesses have closed can be very beneficial as your prospect will hear the message in the morning, therefore increasing the chances of having your calls returned.

Many sales calls or sales pitches descend into explaining the features of the product or service rather than focusing on the benefits. However, it is crucial to understand that features are not what will sell a product or service to a client. For example, focusing on mobile app sales for a moment, explaining to a business owner how the technology can make use of sophisticated geo-fencing technology, link to various complicated systems via API’s or using Java to code will not resonate with business owners.

However, striking a conversation with business owners, understanding their business and current problem areas will allow you to present your product or service as a benefits driven solution. For instance, if a business is struggling to retain customers you could highlight how a mobile app can offer loyalty programs to entice customers to repeat visit.

One of the most exciting aspects of prospecting or sales in general is the unique interactions that it affords with every business owner. It is therefore important that prospecting is done consistently to ensure your pipeline is continuously topped up with new leads. Failing to maintain a consistent approach to sales and prospecting to new leads, will result in sales reducing into the future.

Taking this a stage further, it is imperative to remain in contact with prospects all the way through the sales process. Remaining in regular contact, whether that is a quick courtesy call or an informational email, will ensure that your product or service always remains in the prospects thought process. It will also present you as someone that cares about the prospects business and is willing to be a source of useful information.

In an age where communication is increasingly becoming digital, sending a personalised handwritten letter can really help your sales approach stand out from the crowd. Since receiving handwritten post is becoming less and less common with the passage of time, utilising this method will get you noticed amongst your prospects.

Analysing your interactions with businesses is crucial to constantly improving your sales process and pitch. For example, recording and listening to your sales calls can help you improve your tone, message and deliverability. It will allow you to pick up on subtle changes that you can make to enhance each sales interaction.

Prospecting is one of the most time consuming tasks in any business and therefore it is important to dedicate a specific amount of time each week to complete it. While it can be tempting to dedicate time to other tasks, it is always good to remember the amount of prospecting you do will directly impact the long term performance of your business. Therefore, always pace your efforts and stick to your prospecting schedule as much as possible.

As we have seen throughout this blog there are a number of sales tips that will help you secure more sales in any business.

To find out how Eazi-Apps can help you start your own mobile app business and generate sales please contact us today.