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The trend for on-demand products and services is still steadily on the rise. With more people than ever turning to applications to make the most minor inconvenience that little bit easier, from cooking to travel to doing laundry, should your high street business consider using an app?
If the popularity of applications like Uber, which has transformed the way we use transportation and taxi services, is anything to go by, on-demand apps which give us the information we need quickly and efficiently are not going away any time soon. Such apps work beautifully for taxi services, as they can integrate with GPS and location devices so a customer can see exactly where their driver is, driver profiles, and star ratings increase trust and safety. Could these kinds of applications apply to your business?
Food and drink
Takeaway apps like Just Eat have been popular for decades, but new businesses like Deliveroo have revolutionised the takeaway industry. No longer content with any old take away food, Deliveroo enables customers to have restaurant quality meals delivered to their door. This is something that absolutely any high street restaurant can utilise to great effect, no matter what you sell. From homemade artisan sandwiches to tea and cake; as long as it can be delivered, you should have an app for it. We recommend university towns as a great place to start.
Shopping
Even if you’re just one boutique, an app can be a great way to showcase your products to your customers. The demand for handmade and unique clothing on online marketplace applications like Etsy means that people are always looking for that special new outfit. Simply create an e-commerce app that allows you to showcase your clothing with photography and interesting product descriptions. You could also offer an option for customers to pick up their clothes from your store free of charge.
Beauty services
A fabulous way to reach a wider audience, offering your beauty salon clientele an app would not only automate the booking process but could also encourage repeat customers. Whether you’re a large chain looking to expand or a salon just starting out, an app is a fantastic place to exhibit your skills.
An app would also be fantastic for offering customers a delivery service, Uber-style, for those who are looking for a little pampering at home. Investing in an app can also make booking and preparing for weddings and parties much easier.
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