Possible pitfalls that every new app developer should avoid

The mobile app market has grown rapidly over the last two decades and as of 2016, there have been over 149 billion app downloads across major digital marketplaces like Google Play Store and Apple’s App Store. This number is predicted to increase over the coming years as industry penetration becomes easier thanks to the development of more accessible app development software. If you’re planning on joining the app game by taking advantage of our app business opportunity, here are some common mistakes to avoid.

Overcomplicated apps

It can be easy for promising app developers and eager company owners to draw up huge plans for a multifaceted app that incorporates a huge list of features and functions but it’s very important not to get ahead of yourself. Think clearly about what service you’re trying to provide and refine your ideas into one simplistic concept. Extra apps and features can always be added at a later stage.

No target market

Knowing your target audience and how to appeal to them is vital when trying to market your app. Many app development companies make the mistake of creating generic marketing material that does not cater to the core demographic that their app is aimed towards. Think about who your app is designed for and focus on appealing to that section of the market.

Ignoring feedback

It can be hard for anyone to take criticism, especially if you have spent a lot of time and effort creating something you’re proud of. However, if you want your app to succeed in such a competitive market it is important to read and interoperate feedback from users. It is easy to miss certain things during the development process and no app is perfect on release so be sure to keep up to date with consumer feedback so you know how to improve or change your app.

Lack of updates

The worst thing an app developer can do is publish an app, hope that it is successful and turn their focus away from it as soon as it hits the market. Performing regular updates and redesigns based on consumer feedback is vital to extending the lifespan of your product and increasing user satisfaction.

No originality

Although this is not a mistake specific only to the app industry, it’s still important to learn from. Generating original ideas and creative concepts is arguably the most important part of creating successful apps. Not only does it ensure legal safety and reduce the risk of intellectual property disputes, it will help your brand stand out amongst the millions of other apps on the market.