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Mobile Footprint
minti • 17 August 2013
In today’s technological world, it is imperative for every business, whether small or medium sized, to have a mobile footprint. With customers increasingly using their smartphones and tablets to access the internet, many small businesses are failing to adapt their strategies accordingly.
The focus of our blog this week is to highlight why small/medium sized businesses should not only think mobile, but initiate a mobile strategy.
• Meet Customer Expectations
As research suggests, mobile devices are fast becoming the go to device for accessing information on the move. The modern day customer now expects businesses to have mobile enabled websites that are optimised for their smartphone. A simple comparison between viewing a mobile enabled site and a desktop site on a mobile phone highlights the many problems customers are experiencing when the site has not been optimised.
• Aids Customer Acquisition and Retention
A business that has both a mobile website and a mobile app is benefiting from not only increased customer acquisition but also customer retention. Moving on from the point above, giving customers a mobile experience on your business website will allow them to remain for longer on your site. As a result, customers are likely to find out more about the business and try their products/services.
The mobile app dedicated to the small/medium sized business will foster customer retention as it allows customers to connect with the business on a personal level. For example, a business can reward repeat purchases by initiating loyalty programs directly through the app. Essentially, once a business has got their customers to download their app, they have effectively placed their business in their customers pocket 24 hours a day and can communicate directly via push messages.
• Competition
The one thing that is synonymous between businesses in all industries is the fact that virtually all their customers have a smartphone/mobile device. Therefore, for a business to really engage with their customers and sustain that long term relationship, they need to have a mobile footprint.
With more and more businesses now thinking mobile, the app market is set for unprecedented growth over the next few years. As mobile websites and apps become the norm for businesses of all sizes, many owners will now need to act on the mobile revolution. By lagging behind the competition, small/medium sized business can seriously damage their reputation if they do not react to the competition.
• Profitability
While a mobile website and mobile app does not guarantee profit, it significantly increases a business’s ability to generate revenue. For example, by actively utilising the power of mobile commerce (m-commerce), a business is able to potentially generate revenue 24 hours a day. Giving customers the freedom to shop and order when they want to at a touch of a button, is the way forward for many businesses.
To find out how you can become a mobile marketing consultant for small/medium sized businesses and help them leverage mobile technology, contact Eazi-Apps today.
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