Are mobile apps helping customer retention?

With mobile apps growing in popularity, many business owners are faced with the very real dilemma of boosting retention rates amongst their app in today’s modern world. With that being the case, the focus of today’s blog is to highlight how businesses can improve retention rates following a recent research study conducted by Swerve. Let’s find out more…

3 out of 4 apps have users returning at least 7 times per month

With the general public downloading more and more applications onto their smartphone and tablet devices, the competition to be front of mind on a user’s device is becoming increasingly competitive. Recent research conducted shows that 75% of app users return at least 7 times per month. From a business’s perspective, customers are potentially accessing the app multiple times in a month. As a result, it opens up a host of opportunities for businesses to connect with their customer base via loyalty initiatives, offers and discounts to solidify the customer retention relationship.

Over 1/3 of customers click through for campaigns using in-app messages

Increasingly, customers are being marketed to from businesses using prompts or call to actions within a mobile app. The most likely form is push notifications which can be sent to users that have downloaded the app with offers and discounts. Recent research suggests over a third of customers click through these offers contained within in-app messages. Therefore, businesses can utilise this trend to communicate offers and drive walk in traffic to their business using push messages.

On average, 1 out of 4 apps installed are only ever used once

A reservation that many business owners encounter when deciding on a mobile app is whether it will actually be used by their customers on a frequent basis. Research suggests that almost 25% of mobile apps installed are only ever used once. However, to remedy this problem many businesses are deciding on feature rich mobile apps that engage the customer from the outset. Including native features such as GPS directions, loyalty programs and the camera all help to build the retention between the customer and the chosen business.

Mobile apps activity is highest between 8pm-10pm

Have you ever wondered when the most popular time is customers to interact with their mobile devices? Recently released research suggests the most popular time frame is between 8-10pm when mobile users are relaxing after a hard days’ work or study. This is the optimum time for businesses to engage with customers as they have the widest available audience.

Over 50% of active users use the social share button within an app

Social sharing is one of the key components when it comes to mobile devices helping businesses retain customers. With over 50% of active users using the social share button within an app, there has never been a better time to build a loyal base of customers. Through a mobile app, a customer can share details of the business or share a special offer to all their friends therefore increasing the chance of the business name going viral.

As we have seen, a mobile app is crucial in helping businesses retain their customers by offering engaging and innovative opportunities to interact. With the majority of businesses yet to adopt a mobile experience, you could potentially aid businesses to revolutionise how they operate. To find out more please contact the Head Office team today.