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The major benefits of creating an eCommerce mobile app
Eazi-Apps Support • 28 November 2017
The global trading industry is quickly moving online with more businesses and retailers around the world updating their operations to meet the demands of a growing digital market. Over the last decade, there has been an increase in the number of eCommerce mobile apps which offer users a quick and simple shopping experience. Here is a list of benefits for any entrepreurs looking to utilise our app development business opportunity to penetrate the mobile market by designing eCommerce mobile apps.
Smartphone features
In the early years of online shopping, companies would rely on customers to input all of their data such as name, location and account details. Now, thanks to the clever features such as GPS that are built into most smartphones, this process is done automatically. By creating a purpose-built eCommerce app, companies can save customer profile details within the app, thereby creating a quicker and easier shopping experience for the customer.
Notifications
Companies planning sales and special promotional events will have much less trouble notifying their customers thanks to features like push notifications on smartphones. Apps allow sellers to nudge customers and make them aware of important events or desired products.
Larger consumer base
Figures have shown that an increasing number of people are choosing to browse content and perform online searches through mobile apps as opposed to computers and web browsers. This means that retailers without an app are cutting off a large portion of their potential market. By creating an eCommerce app, a much larger demographic becomes accessible and ensures the brand itself stays competitive in the digital marketplace.
Trends and data
It’s important for any retailer or online seller to improve the customer experience and streamline the buying process. Creating an app will facilitates the collection of valuable data regarding buying habits and trends. Analysing this information makes it easier to identify popular products, generate targeted promotions and increase repeat purchases through personalised customer experiences.
Extra revenue
Creating an app opens up the possibility of starting a subscription program in which customers will pay a recurring fee in order to access premium features and extra content. This is a great opportunity for smaller retailers and companies that specialise in rare or limited items. For example, premium app users could be offered early access to new products or quicker shipping times.
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