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2017 was a great year for app developers, with overall revenue figures falling around the $95 billion mark. The industry also saw the introduction of several new apps that increased overall global download figures. As it stands, the market is expected to hit revenue figures of around $188 billion by 2020. If you’re planning to take advantage of our unique business opportunity and join the app community, these examples will show you what to strive for.
Animal Crossing: Pocket Camp
This fun-filled game was released early in 2017 to the joyful surprise of the mobile gaming community. A trend has developed over the last two years that has seen numerous entertainment brands re-releasing classic gaming titles on mobile platforms. Animal Crossing: Pocket Camp became an instant success when Nintendo released it on the App Store and was praised for creating a nostalgic experience. This shows that consumers will always have time for classic games.
Clips
This media editing app allows users to create mini-movies with a multitude of effects. Unfortunately, it was released exclusively on the App Store which cut out a large percentage of the global app community. However, it still found success with download figures in the millions. The simple interface and wide range of features made Clips very popular with creatives and social media users.
Datally
This popular app from Google has been installed on over 5 million devices since its release and was one of the most used utility apps of 2017. The app is designed to monitor cellular data usage on smartphones and mobile devices. It also allows the user to save data by denying specific apps access to network services. The practical applications of Datally are what has led its rapid success. These types of useful apps often have a much longer lifespan.
Google Assistant
It wouldn’t be a complete list of successful apps without mentioning Google’s flagship virtual assistant. The voice command market has boomed over the last two years and Google has remained ahead of the competition by continuously releasing updates and new voice recognition algorithms. The lesson to be learned here is that enough is never enough. Even the world’s largest tech company still strives to improve its products and so should any developers looking to stay relevant within the app industry.
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