How artificial intelligence is going to affect mobile marketing

Recent breakthroughs in AI technology have made it possible to utilise smart software programs across a variety of platforms and industries. Research has shown that 80% of marketing executives believe that AI will revolutionise the industry by 2020. Big players in the app market such as Amazon have already begun to apply AI technology to their marketing strategy. Here are some predictions of AI mobile marketing trends to come.

Automated reasoning

This is perhaps one of the most useful and practical tools for increasing consumer retention figures and improving the user experience. The concept revolves around the idea of unique responses based on logical understandings of user behavioural patterns and common trends. In short, the programming allows apps to recognise the activities of users and create personalised experiences. Uber has used automated reasoning to generate suggested routes for drivers based on traffic information, GPS location and data from other drivers.

Intuitive learning

Creating accurate consumer profiles has been a core part of marketing since the genesis of the industry. It’s vital that mobile app developers are aiming the right products and services at the right consumers. As the mobile marketing industry moves forward, AI technology will serve as a valuable tool for monitoring consumer trends. Intuitive AI programs can automatically track user behaviour and buying patterns. This valuable data can be used as a basis for marketing tactics such as push notifications and email campaigns.

Personalised interaction

One of the biggest issues that app developers and mobile marketers face in the current market is trying to increase user retention and session times. Statistics have shown that the majority of mobile users will uninstall an app within three days. This is a worrying prospect for an app business looking to pierce the industry but AI technology offers a practical solution. By using automatically collected user data, apps can generate interactions in the form of emails and push notifications that are unique to each user.

Automatic content generation

The latest innovations in AI technology have made it possible for programs to generate researched content which is personalised to each user or recipient. Apps will soon be able to do this automatically by using information gathered by other AI capabilities. In fact, a recent study has shown that within the next year alone, over 20% of business marketing content will be generated automatically using AI software.