How to find micro-influencers

Micro-influencers have become an increasingly important aspect of digital marketing in recent years, with more companies looking to increase consumer interaction and spread their brand by working with public figures that already have a large dedicated following.

Creating an effective digital marketing campaign is all about getting the word out, especially if you’re running a new company or a small app development team. Here we talk about what exactly a micro-influencer is and how to identify them.

What is a micro-influencer?

Micro-influencers are essentially content creators that have cultivated a niche following through different media channels such as social media and other digital platforms. The term refers to people who have not reached levels of global fame but have a dedicated and expansive audience, usually operating in one specific industry or genre. In general, the standard audience of a micro-influencer will fall between 1000 and 100,000 followers.

Micro-influencers can offer companies with an effective way of promoting their brand and increasing their consumer base. By cooperating with multiple different micro-influencers operating in relevant industries, a company can appeal to a wide range of consumers that are already actively interested in the type of product or brand they are promoting.

Identifying micro-influencers for your app development business

There are several different criteria that classify someone as a micro-influencer and each of them is dependent on the platform on which they operate and the needs of your brand or app development company. The most common way of classifying a micro-influencer is by the size of their following. Companies such as Mavrck and Scrunch have set different standards for each social media platform.

Finding a micro-influencer to work with your app development brand

The key to finding a micro-influencer that will benefit your product or brand is looking for people whose followers are already interested in brands similar to yours or actively operate in the same industry. For example, an app developer working on a fitness app with look for popular icons on platforms such as YouTube and Instagram that post content relating to health and fitness.

There are digital tools such as Awario available that allow you to search social media platforms for keywords and mentions that relate to your specific brand or industry. This can help you identify popular social media figures that could help promote your brand.

On platforms such as Instagram and Facebook, it’s important to utilise the hashtag system and search for profiles that post content relating to your brand. A quick search will flag up a selection of potential micro-influencers from which you can gauge the potential benefits.