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Facebook outlines changes to NewsFeed which could impact your Business Page
Rebecca Dakota Digital • 17 May 2019
As an entrepreneur or new app business owner, chances are that you already use or plan to use Facebook to market your services and find new clients. Business pages are a great way to create a bigger profile for your brand and are also a great means of discovery when it comes to finding products and services – meaning they’re often included in marketing strategies because they can drive traffic to your website and help you generate sales leads.
Over the years though, the organic reach of posts from Pages has declined, with Facebook making regular changes to its algorithms in an attempt to show users updates from things they care about and those people closest to them. This week, yet more changes have been outlined which could make it even harder for you to promote your mobile app development business organically on Facebook.
Prioritising personal content
Facebook says it is now making changes to its News Feed algorithm to prioritise more personal content – which means content from people closest to the account holder and those they are most likely to want to hear from.
This first change comes on the heels of Facebook survey which has prompted its 1 billion+ users to list the friends that they are closest too. Other activity can also signal the close nature of a relationship and feed into showing that content ahead of other updates. This includes actions such as being tagged in images frequently with another person or by another person, check-ins at the same place and comments, likes and shares on the same posts. This data means that Facebook can actively push updates from those people, making News Feed more likely to share updates from close friends than others.
Promoting links that are relevant
In addition to ensuring close friends get priority positioning in News Feed, the changes will also ensure users are shown more content that its algorithm predicts they care about. Facebook has already begun asking users which posts they like and consider worthwhile, which means it can begin to build a picture of the type of content that each person would like to see.
The problem for business owners and marketers is that traditionally, these types of changes have resulted in a smaller organic reach for Pages. Facebook says this isn’t necessarily the case here, commenting “T hese changes aren’t meant to show more or less from Pages or friends. Rather, the Page links that are surfaced to people will be ones they find worth their time.”
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