Examples of successful Progressive Web Apps

The development of Progressive Web Apps by Google has opened the door creatively for more companies and digital brands around the world to create contemporary and engaging content within a user-friendly format which is streamlined and simplistic. That being said, the technology is still relatively new and many developers are still finding their feet with it. If you’re planning to expand your company’s digital presence with a PWA, these examples will give you a better idea of what to strive for.

Alibaba

For those who haven’t already heard of this ecommerce giant, Alibaba is a rapidly growing global marketplace that specialises in B2B trade. With such high demand in over 200 countries, Alibaba has made it a top priority to create an effective and seamless online experience.

Initially, the company’s mobile presence consisted of a native app and a mobile website which were soon combined when developers at Alibaba realised the benefits of using PWA when it comes to creating an efficient user experience. The benefits of this transition were soon realised when the company saw a spike in the number of active users and an increased conversion rate of 76%.

Washington Post

In a rapidly growing digital world, many news organisations have moved their operation online by developing digital platforms to engage with mobile users. The Washington Post offers a perfect example of how companies can utilise the best of current web technology while still maintaining professional integrity and providing a quality service.

The PWA developed by the Washington Post utilises effective service worker caching to create a quick and responsive web app with rapid load times and a layout which is easy to navigate. The effective use of the Offline Google Analytics Library also means that the Post can still collect essential data from offline usage.

Lancôme

For years, this iconic beauty brand was suffering from a gradual reduction in conversion figures, despite having a vibrant and active online presence. While a large number of repeat customers were actively using the company’s native mobile app, the majority of conversions were taking place on the desktop site.

After taking advantage of the App Shell feature of PWA, Lancôme was able to increase overall conversions by 17%. The new strategy adopted by the company also included the use of push notifications which were responsible for a large proportion of the conversion increase.