Debunking Mobile App Myths With Eazi-Apps

Mobile Apps are here to stay. Smartphones changed the mobile market forever and mobile apps have pushed those changes onwards to exciting new heights. Despite the fact that mobile apps are everywhere, and can do nearly anything, there are still a surprising amount of myths about how they work, and what it takes to build them. Let’s take a look at just a few of those mobile app myths as we aim to set the record straight.

Myth 1:  Apps are just a fad. Every business doesn’t have to have one, they’re just jumping on a bandwagon.

Fact;  The mobile app economy was worth £40 billion in 2016 and is projected to reach over a £100 billion by 2020. On our YouTube page , you can watch testimonials from a wide range of small businesses and organisations who have seen the benefit of having a mobile business app to boost engagement and customer retention

Myth 2;  You need to be a computer programmer to build a mobile app! If you’re not a technical person, you can’t do it.

Fact;  Eazi-Apps mobile development utilises simple drag and drop technology, enabling partners to craft beautiful apps without needing to learn coding.  We provide in depth training, with continuing help and support, allowing you to become a mobile app specialist.

Myth 3:  Mobile apps need to be on every platform, or there is just no point!

Fact;  As of 2016, iOS and Android now account for a combined 99% of the worldwide smartphone operating system market. Eazi-Apps allows you to develop for both platforms, ensuring your future clients can reach out to customers on their preferred platforms.

Myth 4;  It’s far more valuable to have a website, and put all your energy into that. A mobile app is just window dressing.

Fact;  A website is an invaluable business asset, and it’s true that every business should have a web presence. But websites are more suited for acquiring new customers-they give people a place to go and learn lots of details about a company. A mobile app is how you retain those customers. Mobile apps are on customers phones, giving them a piece of your business in their pocket every day. An app can be used to maintain contact through push notifications, without requiring your customer to be in front of their computer or laptop.

Myth 5;  Custom apps, with complex coding, are the only way of making a return on investment. If it’s not Facebook, it’s not worth doing.

Fact;  Small businesses are all exploring ways to differentiate their customer content in order to boost their revenue. A feature driven focus is more important, as a mobile app boosts customer engagement, which in turn increases revenue for any business. Eazi-Apps mobile app building platform contains over 40 exciting features which are aligned to the needs and aspirations of business owners. This helps business to create a mobile app that resonates with their customer base.

To debunk more myths, and find out how Eazi-Apps can help you enter the mobile app industry, contact us today.