App Development Business | How Developing Audience Personas Can Help Your Business

Not too many businesses invest time really getting under the skin of their target audience in a way that helps them to identify that audience as people. Buyer personas are an insight into just that. Taking statistical filtering of a demographics further and delving a little deeper to create a rounded personality of your typical customer.

Ask yourself:

Creating client personas is a superb way to help your business understand your audience better. It’s also an ideal place to start when you need to identify what motivations and needs compel a customer to purchase your product or service. Many brands and businesses utilise buyer personas for customer service training to help their teams better understand common customer needs, issues and concerns.

Developing detailed buyer personas for your business will help you to answer all of these questions. Ultimately, this means you understand and therefore can communicate better with your prospective customers.

Brands or businesses with very niche offerings may only have two or three different buyer personas. Businesses with a greater range of offerings or tailored solutions will likely need considerably more personas. A handy piece of advice would be to start small and prioritize based on the most valuable audience segments.

Having a deeper understanding of your prospective customers makes it considerably easier to create relevant content that can genuinely resonate with different groups of people. Helping you to set in place an appropriate tone of voice for your brand.

The best place to start as with most things in digital, is with the data. Look at who is completing the buying process, what are they buying and what data you have about them as people. Where are they geographically? What is their age? Which products are selling and what if anything can you tell about your audience from these choices?

Look at the most valuable customers. Not just one-off buyers but repeat customers with long term value and brand advocacy. Start by creating long term, high value customers first then build wider.

Data on its own isn’t enough though you will need to actually speak to your audience if you want to understand them fully and gain those extra pieces of information you would otherwise miss. This is the human element, meeting them, shaking their hand and seeing their emotional responses as well as just tracking statistics. Use surveys for your existing customers. Ask them why they choose to buy from you and what they love or loath about your brand.

Call them what you will; audience personas, buyer personas, client personas. Regardless which term suits your business best, it pays to gain a genuine, deep understanding of your primary audience on as personal a level as possible in order to better communicate with them. To better serve them and to better shape your brand and business to deliver against their needs.

Are you interested in an app development business ? At Eazi-Apps, we respect the years of skills and experience that you possess. Our aim is to build on what you can already do to ensure you the best possible chance at success.

To find out more about how Eazi-Apps can help you offer solutions to small businesses, contact us today.