What Are The 4 Most Used Modern Mobile Apps?

More people than ever are using their mobile devices to access mobile apps. In fact, recent research has shown that smartphone users spend an average of 2h 15m a day using mobile apps. Collectively, that is a lot of potential customer interaction time. Here we take a look at the apps that are racking up the most daily user usage time.

Facebook

Mark Zuckerberg’s social media platform has grown into one of the biggest brands on the planet with users of all ages in countries all over the world. Along with Google, Facebook currently owns 8 out of 10 apps on all major mobile marketplaces. The official Facebook app is currently installed on around 85% of all smartphones in the world which illustrates just how much of a necessity Facebook has become for its users. Out of those who have installed the app, over 989 million of them log into the app every day to communicate with friends and post content.

YouTube

As the biggest public video sharing platform in the world, YouTubed has amassed one of the biggest consumer bases in history with over 1.5 billion monthly users. Together these users consume over 46,000 years’ worth of content every year. Out of the masses of content consumed by users on a daily basis, around 70% is accessed through mobile devices . Unlike many other apps, users of YouTube don’t simply hop on and off the app. The average session on YouTube is 40 minutes, which shows just how popular the global video platform has become.

Instagram

Instagram has quickly become one of the biggest photo and video content sharing apps in the world with over 700 million users from around the globe. It has also become a brand expansion space for celebrities and highly regarded sports persoanlities. Since its inception in 2010, there have been over 40 billion pictures and videos shared on Instagram. The app continues to grow in popularity and so does the content with over 95 million photos being uploaded every day.

Snapchat

This social media platform has rapidly grown in popularity thanks to its ability to share self-deleting pictures and videos. With over 300 million monthly users and 173 million active daily users , Snapchat has become one of the most popular mobile apps on all major markets. Users of the app are among the most active, collectively sending over 3 billion snaps every day. To put that in perspective, it means that over 9,000 snaps are sent around the world every second.