4 reasons your apps aren’t getting the press coverage you need

Trying to generate effective media coverage can be difficult in the world of digital marketing. With such highly saturated media channels and competitive digital industries, companies are having to focus more effort on creating unique and creative marketing campaigns to get the press coverage they need to drive appdownloads. Here are a few tips that will help you edge out the competition and engage with more customers by virtue of media coverage.

Too much focus on sales

A common mistake that many companies make when it comes to creating press releases and generating content-based marketing material is to focus too much on selling and not enough on informing. The key to any successful PR or blog post is to generate content that is valuable to the reader or provides important and relevant information. Journalists will not publish a sales pitch and consumers will always look for information they find useful or interesting so be sure to tailor your content and make it newsworthy.

A lack of consistency

While producing high-quality content and marketing material is essential, it’s important to strike an effective balance between quality and quantity. If you’re operating a new start-up or you just developed a new app, for example, it can be difficult to compete for coverage and media exposure. This is why it’s vital to consistently and continuously produce new and unique content. That doesn’t mean drowning journalists in press releases but be sure to keep your hat in the ring and make your brand stand out.

Using too many links

It can be tempting to cram a huge number of links into your content but this can often have adverse effects. Journalists and media outlets will often disregard content that includes a lot of forced and irrelevant links or calls to action. A better approach is also to craft your content carefully with a limited number of links that fit naturally into the overall text.

Aiming at the wrong contacts

It doesn’t matter how carefully crafted and interesting your content it if it is not being seen by the right people. Your media list and contacts book are just as important as the content when trying to engage with your target market. It can be difficult to compile an extensive portfolio of contacts, especially for new brands and developers trying to market their new app or product. In this case, it’s a good idea to seek help from large established PR and marketing companies that already have established industry contacts.