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5 essential platforms to succeed as an entrepreneur in 2022
Rebecca Appleton • 3 November 2021
To be a successful entrepreneur, you may have to use a number of online platforms to scale and grow.
In 2022, having a great idea and an excellent business plan aren’t the only things that you need to become a successful entrepreneur.
It’s now more important than ever to use a range of online platforms that are designed to help you scale and grow your business--to take it to the next level.
We’ll be taking you through some of the key platforms that any entrepreneur should be using in 2022, and how you can use them in the most effective way.
Social media
Social media is one of the most important platforms you can use to get yourself and your business in front of your potential customers, colleagues and peers.
Whether you use Instagram, Twitter or LinkedIn as your social media platform of choice, it doesn’t matter--as long as you’re online.
The key to success on social media is creating valuable content, consistently to help grow your following.
Online communities for entrepreneurs
When starting your business, it can be incredibly useful to find an online community of fellow entrepreneurs that you can bounce ideas off and market your business to.
There are plenty of online platforms, like Startups of London, Hatch or Startup Grind where you can connect, network and work with like-minded business people.
Newsletter and email platforms
Building up a list of email contacts that you can send newsletters to, like through Mailchimp or Substack is another way to create a close relationship with your customers and build a real community around your business.
Email subscribers are much more engaged than the regular consumer so will be quicker to give feedback, test new functions and make purchases from your business.
Subscription-based monetisation platforms
The subscription economy is booming and has created an alternative source of income for entrepreneurs to reach their customers in new, monetised ways.
Using a platform that helps you to offer your customers a subscription service that compliments your business, like monthly content, monthly deals or monthly products could be the key to succeeding as an entrepreneur.
Organisation platforms
Finally, every entrepreneur should use a mix of online organisation platforms to help organise their business and team for success.
Platforms like Trello, Slack, Google Workspace and Monday.com are all excellent examples of platforms perfect for any entrepreneur.
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